casualcutie.com

Ghost

Ghost, the womenswear label’s first wholesale offer in three years recaptures the spirit of its past. Touker Suleyman the owner of shirt retailer Hawes & Curties, rescued Ghost from administration in October 2008, and this was the label’s first step on a return to wholesale.

Ghost returns to their own designs that elegant and easy to wear for the 30-plus woman with draped dresses and a focus on premium fabrics such as satin, georgette and crepe. Dresses are loosely inspired by parachutes and use silk and jersey, with a palette of desert tones, olives and khakis.

Ghost’s has been paaroaching department stores and high-end indies, and the price starting at £20 for a top and going up to £80 for a long coat. The Ghost’s collection major wraparound cardigans, parkas and slim stretch trousers.

“Modernist always plays with contrast and it crept in here too,” says Jones. “We wanted to make Ghost’s image younger and fresher. Even though the target is the 35 to 45 market, those women want to look 30. That was the problem with Ghost’s last wholesale range – it was too ‘garden party’ and a bit bland.” Ghost brand director Heather Alexander says: “We want to expand the range of fabrics with a focus on knitwear, leather and more jersey.” (drapersonline.com)