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Jessica Hart for Portmans
Jessica Hart is the face of swimwear label Seafolly and is set to launch her first clothing line with Genral Pants in Australia called NEON HART. As we know before from her blog (Jessicahart.net/blog) that she will be donating a percentage of her profits to the children’s charity Destiny Rescue.
This season, Jessica Hart lends her iconic Australian looks to local high street label Portmans. “Jess is naturally beautiful, yet glamorous and very much the ‘girl of the moment’. She has achieved celebrity status, but still manages to maintain her open and friendly personality. This makes her the perfect fit for the Portmans brand,” Portmans said in a release.
Portmans’ Modern Classics collection aims to reflect a combination of current fashion trends and Portmans brand values.Photographed by Nicole Bentley, the campaign oozes style thanks to the styling of Australian Harper’s Bazaar Fashion Director and freelance stylist, Claudia Navone.
Hart follows the well trodden path of Victoria’s Secret Angel Miranda Kerr, Elyse Taylor and controversial Australia’s Next Top Model runner-up Cassie Van Den Dungen (who will reportedly make her international runway debut in Paris this season).
March 4th, 2010 at 5:19 am
Jessica Hart look beautiful and sexy with this collection