casualcutie.com

Sarah Jessica Parker SJP NYC

Sarah Jessica Parker’s newest fragrance SJP NYC. The scent, a fruity floral by Parker and Firmenich’s Honorine Blanc, has top notes of Italian mandarin, white osmanthus and wild red strawberries; a heart of gardenia, honeysuckle, mimosa and red rose damascenia, and a drydown of sandalwood, vanilla absolute, rum flavor and creamy musk.

Parker noted the scent itself is something of a departure for her. “It’s unusual for me because this fragrance is surprisingly floral, which I keep thinking I am not sophisticated or mature enough for,” said Parker. Previous scents, such as 2005’s Lovely (still in the top 50 women’s fragrances in the U.S., according to NPD) and 2007’s Covet (which is winding down distribution in the U.S.), included notes such as apple martini and amber (Lovely) and geranium leaves (Covet). “But the most surprising aspect [of SJP NYC] is the strawberry note that looms nicely at the top of the fragrance,” Parker continued. “The reason it surprises me is because I have this idea in my head that strawberry is very youthful and juvenile, but this fragrance doesn’t smell candy sweet. It amazes me that this essence of strawberry mixes so beautifully with the more sophisticated floral notes and the musks that I love and will always have as part of my fragrances. In a million years I would never think, ‘Let’s work around strawberry.’”(wwd)

The SJP NYC collection consists of eaux de toilette in three sizes — 15 ml. for $25, 30 ml. for $35 and 60 ml. for $49 — as well as a 200-ml. body lotion for $25. A cuff bracelet with solid perfume, tentatively priced at $35, will follow in May.

The SJP NYC packaging, designed by Parker and Coty Prestige’s Joon Dinapoli, consists of a simple glass bottle housed in a multipatterned reusable canister intended to evoke the look of Carrie Bradshaw’s famous closet. It is topped with a hot pink cap debossed with the gold SJP NYC logo. “Because we wanted to incorporate the sense of fashion, it was a different process [than my other scents have been],” said Parker. “And of course the packaging has to fit the juice. I love where we arrived with both the juice and the packaging”, says Parker.