Beyonce launch will launch her first scent, Beyonce Heat in February. Industry sources estimate it could do $100 million at retail globally in its first year on counter, at least half of that figure expected to come from U. S. sales.
“I’m so happy with it,” she said during an exclusive interview with WWD. “I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!” said Knowles with a laugh.
For the fragrance’s name, Knowles drew from her past tours. “A lot of my performances have had fire involved, so we thought ‘Heat.’ Also, red is one of my favorite colors, as is gold,” she noted; both colors frame the bottle. “So then we thought of making the bottle look like it’s on fire. I love antique bottles — my mother had a collection of them when I was growing up. I wanted something with an antique yet modern feeling. Even with my wardrobe, I always try to find things that have a little bit of something vintage, yet still timeless and classic. The bottle, I felt, was a great mixture of the two.”
Heat perfume notes include red vanila orchid, neroli, magnolia, honeysuckle nectar, creme de musk, blush peach, almond macaroon, tonka bean, amber and sequoia milkwood. Heat was developed by perfumers Claude Dir and Oliver Gillotin.
Beyonce Heat will be available in 30 ml, 50 ml and 100 ml Eau de Parfum (price $39-$59) and it matching body products.